I always challenge stakeholders to take a step back before proposing a solution immediately, and ask ‘Why?’ a business decision or initiative exists in the first place.

Seeing the bigger picture leads to better future-proofing and stronger alignment with business strategy.

Every business is a Data Business

Regardless of industry, scale, or maturity, data is central to decision-making, innovation, and growth.
Without true ownership and control of data, a business cannot fully realise its potential or respond effectively to change.

I encourage all members of a business to engage with their data – at any level – to uncover insights that inform better decisions and drive meaningful outcomes.

Efficiency through Automation

Repetitive manual tasks drain time and introduce risk. Any data process repeated more than once should be a candidate for automation – whether through better tooling or smarter processes.

Automation isn’t about replacing jobs; it’s about freeing people to focus on higher-value work, make better decisions, and solve more meaningful problems.

be genuine

I pride myself on being a straight-talking professional. Transparency is non-negotiable.

I avoid corporate jargon, communicate with clarity to all levels of a company, and always say things as they are.

There is Always more than One Solution

Being a great data professional means resisting the urge to default to a single tech stack or way of thinking.

While I champion platforms like Fabric and Databricks, Lakehouse architecture, and pro-code ETL, I always assess the business’s unique needs, existing skillsets, and constraints before recommending a solution. And if my skillset doesn’t align with your needs, we will have an honest conversation about how to proceed.

Services

Data Engineering

Data engineering is my core discipline and true passion. Without it, the advanced capabilities businesses aspire to (AI, predictive analytics, real-time insights etc.) simply aren’t possible. Robust ETL pipelines and strong data governance are the foundation for trust, scalability, and meaningful outcomes.

I specialise in designing and building modern data platforms using lakehouse and warehouse architecture, Kimball-style dimensional modelling, PySpark, and SQL.

Greenfield, Migrations and PoCs

Considering making the leap to Microsoft Fabric or Databricks? I can help design and build an end-to-end platform, whether you have a legacy system you’re migrating from or are just starting your journey into data management. From ingestion, data modelling, implementing ETL logic to visualisation, I will build a solution that aligns best with your company’s strategy and your team’s skillsets.

Whether deploying greenfield solutions, leading complex migrations, or delivering focused proof-of-concept projects, I focus on creating systems that are reliable, maintainable, and aligned to business strategy.

Refinement

Already have a data platform? I can help your business optimise by identifying bottlenecks, advising on best practices, and improving performance across your data pipelines and architecture. Whether it’s enhancing query efficiency, tightening governance, or simplifying workflows, I focus on making your existing systems more reliable, scalable, and cost-effective.

Data Strategy

A well-defined data strategy is the foundation for long-term success. I work with businesses to develop strategies that are adaptable, future-proof, and aligned with their broader goals. This means prioritising initiatives based on business impact, existing capabilities, and long-term vision.
I collaborate closely with stakeholders to understand their objectives, challenges, and aspirations.

By translating strategic goals into actionable data initiatives, I help organisations unlock value, improve decision-making, and build a roadmap that evolves with their needs.

AI/ML

AI is the biggest buzzword in business today – and for good reason. From automation to predictive insights, it promises transformative value across industries. But successful implementation requires more than hype; it demands a solid foundation and a clear strategy. I help businesses move beyond the noise to adopt AI in a way that’s practical, impactful, and aligned with their goals.

AI-Ready Assessment

Not every organisation is ready to fully embrace AI yet and that’s okay. I conduct thorough assessments of your data governance, platform maturity, and strategic alignment to determine what’s feasible today and what needs to evolve.

Whether it’s laying the groundwork or identifying quick wins, there’s always an opportunity to automate, optimise, and move closer to intelligent systems.

Applied AI Solutions

With a strong theoretical grounding in machine learning, I understand what it takes to build high-performing models that deliver real business value. AI isn’t just chatbots and LLMs – it’s forecasting, anomaly detection, recommendation systems, and much more.

I design and implement models tailored to your specific use cases, ensuring they’re robust, interpretable, and integrated into your existing workflows.

Power BI

I don’t just build data platforms – I make them usable. Having started my career as an analyst, Power BI remains my tool of choice for turning complex datasets into clear, actionable insights. The hard work of ETL and data modelling only delivers value when end users can engage with the data in a meaningful way.

I offer bespoke Power BI dashboarding services, or integrate visualisation seamlessly into any of the broader solutions I deliver.